About the 'Partnerships' tab | Corporate Partnerships | Cause Related Marketing

Cause Related Marketing

Fast becoming a valuable tool for marketers all over the world, Cause Related Marketing (CRM) involves linking a charity’s identity and ethos with a commercial brand.  Partnerships of this nature can offer huge benefits for both parties - the commercial organisation enhances its image through the charitable tie-up, encouraging brand loyalty and increased sales.  For the charity, benefits are not only the funds raised, but also increased promotion and awareness of its cause.

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